“Layar-ed Places”

Excerpt: “While there are structural and pervasive power asymmetries in the creation of physical spaces, we see examples in this study where people are utilizing mobile AR technology to tactically exert their own power on these places. They did this by using the technology to heighten their connections with their surroundings, changing the augmented representation and meaning of places, and ques- tioning people’s authority to construct place” (Liao, Humphreys 5).


  • Augmented Reality (AR) is the blending of digital and real world information in real-time by means of suitable computer interfaces
  • Geotagging: the process of linking online materials or digital objects content to a physical location problems might be that algorithms can be manipulated

“Welcome to the Poke-economy”

  • Excerpt: “L’inizio Pizza Bar in Queens, New York, increased its walk-in business by 75% – and made national headlines in the process – by taking advantage of its location next to a Pokéstop. Restaurant manager Sean Benedetti purchased so-called “lure modules” (costing 80 cents to $1 a piece) inside the game and set them outside the restaurant. Each module lasts for 30 minutes, attracting creatures to them – as well as players who wish to capture them” (Tynan).


  • Pokemon Go is not the first AR game to use real-world locations as its playing field; there has also been a game called Ingress
  • Businesses have made extra money by being close to Poke Stops in the game Pokemon Go 

“Can’t Catch ‘Em All? Hire a Pokemon Trainer”

Excerpt: “Mobility is a big plus in Pokémon Go, with high-value targets scattered at landmarks around the city. So Steven Astudillo, 20, a part-time Uber driver who lives in the Bronx, moonlights as a Pokémon chauffeur, since players are not supposed to drive and stare at smartphones at the same time” (Williams).


  • A Craiglist pro is “leveling up” Pokemon, “hatching eggs,” etc.

Thoughts: I have seen so many people play Pokemon Go that it is not surprising to me that businesses and “Pokemon Trainers” are able to make so much money for simply being associated with the game. Pokemon Go is exemplifies how successful augmented reality games can truly be.

Questions to Consider:

  • What are some other examples of augmented reality games?
  • Is it surprising to you that Pokemon Go has had such an economic impact on the world?


Liao, T., and L. Humphreys. “Layar-ed Places: Using Mobile Augmented Reality to Tactically Reengage, Reproduce, and Reappropriate Public Space.” New Media & Society 17.9 (2014): 1418-435. Web.

Tynan, Dan. “Welcome to the Pokéconomy: How Businesses Are Riding the Pokémon Craze.” The Guardian. Guardian News and Media, 15 July 2016. Web. 09 Sept. 2016.

Williams, Alex. “Can’t Catch ’Em All? Hire a Pokémon Trainer.” The New York Times. The New York Times, 20 July 2016. Web. 09 Sept. 2016.

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